• time;2024-06-25 10:39:35

From January to May 2024, the overall sales of commercial vehicles in China reached 1.731 million units, of which the cumulative sales of light commercial vehicles exceeded 806000 units, almost controlling half of the market. Compared with the same period last year, the production and sales of light trucks in China have shown a steady growth trend, with some enterprises achieving monthly sales of "10000 vehicles".

In the first five months of 2024, FAW Jiefang Light Truck Terminal's cumulative market share reached 12%, an increase of 1.3% compared to last year, maintaining an upward trend; Among them, the cumulative sales of Jiefang New Energy Light Trucks exceeded 3400 units, which tripled from 1125 units sold in the same period last year and increased by 203.3% year-on-year. To open up a growth space in the fiercely competitive light truck market, the veteran state-owned enterprise FAW Jiefang remains steadfast in its new energy transformation strategy and continues to work diligently in the field of new energy.

In recent years, driven by the national "dual carbon" target, new energy vehicles have entered the "fast lane". In addition to policy incentives (such as the cancellation of purchase tax by the government); The synchronous development of battery swapping and fast charging modes is accelerating; Battery technology is also gradually reducing costs through iteration, which is driving the rapid development of new energy vehicle models.

Jiefang is well aware that "new energy light trucks" will become the commercial vehicles with the highest penetration rate of new energy in the future. Faced with the rapid "ramp up period" of new energy light trucks, Jiefang is accelerating its pace, actively transforming, innovating and polishing new energy products and services.

01

Continuous intensive cultivation in the field of new energy

FAW Jiefang has always been steadfast in its ambition to transform into new energy and lead the way in new energy commercial vehicles. Since the release of the "15333" new energy strategy in 2021, we have comprehensively laid out three technological routes: pure electric, hybrid, and fuel cell. Currently, new energy products have covered major segmented markets such as express delivery, express delivery, supermarkets, and cold chain.

In terms of products, the R&D and sales team of Jiefang Light Vehicle closely follows market demand and launches a variety of competitive products. Since 2023, they have successively launched industry-leading new products such as the Tiger 6G electric drive axle and Tiger 6G hybrid. Their range and fuel consumption performance are in the first tier of the industry, breaking through more than 30 technologies and achieving significant results in new energy products. The highly acclaimed Jiefang pure electric J6F and Lingtu hybrid products in the current market have also injected strong momentum into Jiefang's sales growth.

In terms of service, Jiefang Light Truck joined hands with partners in the first half of this year to create an "integrated repair and maintenance platform", providing problem solutions for cardholders and ushering in a new era of commercial vehicle aftermarket maintenance services 2.0. Moreover, in order to protect the rights and interests of users, FAW Jiefang has upgraded its spare parts claim policy, ensuring that cardholders enjoy thoughtful and timely claim services.

Li Wenlong, Deputy General Manager of Light Vehicle Sales Company at FAW Jiefang Marketing Headquarters

Not only that, FAW Jiefang is also continuously expanding its "friend circle" in the new energy industry, deepening cooperation with well-known enterprises in the industry such as CATL, building an integrated new energy industry chain, focusing on building Jiefang's new energy product strength, new energy marketing strength, sustainable business model, and new energy system capability.    

On June 5th, leaders of FAW Jiefang and dealer partners visited Ningde Times for learning and observation

02

Pure electric J6F liberates new energy leading actress

In the liberation of the "new energy family", the pure electric J6F model can be regarded as the "leading actress" in the new energy light truck industry, with full product capacity and outstanding performance in every aspect, making it an efficient model for urban distribution transportation.

The vehicle adopts pure electric clean energy, adapts to the direction of logistics development, hangs green signs without restrictions, has greater road rights advantages, and travels smoothly throughout the journey. A 500N · m high torque motor provides powerful acceleration from start, with a large battery capacity and sufficient range. It can run the entire distance on one charge, resulting in higher operational efficiency. Having a 20 cubic meter large capacity cargo box with multiple door opening forms, it is easy to load and unload, making it easy to achieve fast loading and unloading. And the whole vehicle has a light weight, 1-2 tons of cargo lighter than the same weight.

Liberate new energy light trucks to fully meet the diversified transportation needs of urban distribution and intercity transportation. Faced with complex urban road conditions, the pure electric J6F comes standard with a creeping function and brake shoe wear alarm, making driving safer. There are also multifunctional steering wheels, warm and cold air conditioning, comfortable seats, etc. that fully enhance the driving experience, making urban transportation more comfortable.

In addition, the car also has a set of "cost saving" features. Standard EPS electric power steering, lower power consumption, decoupling braking energy recovery, with a recovery ratio of up to 8-10%. No maintenance costs such as oil and filters are required, and fuel and maintenance costs are more economical. The operating cost is 30000 yuan/year lower than that of fuel vehicles.    

With the transformation of new energy and the vigorous development of digital technology, Liberation will accelerate the layout of new energy light trucks, focusing on the three technological routes of pure electricity, hybrid, and combustion electricity, and achieve the transformation and upgrading from traditional manufacturing to intelligent manufacturing and green manufacturing. Looking towards the future, FAW Jiefang will explore with its partners and industry partners from three dimensions: "background status, channel characteristics, and user needs", comprehensively promote the overall solution of new energy, and provide users with low-cost and high-yield green intelligent transportation solutions.   

Article source: Reprinted from Fangde.com