• time;2024-08-28 10:26:11

AGV (Automated Guided Vehicle) shuttles back and forth, multifunctional robots wave their arms, and digital twin models monitor the entire process... Inside the FAW Jiefang J7 intelligent factory, there is a bustling production scene. This factory is a "super factory" for intelligent manufacturing of commercial vehicles, integrating automation, flexibility, and digitization, providing solid support for the sustained popularity of high-end heavy-duty truck production and sales.

Li Sheng, General Manager and Deputy Secretary of the Party Committee of FAW Jiefang, stated that as a national automobile brand with a glorious history, FAW Jiefang has a profound accumulation and also faces challenges that need to be solved. For some time now, challenges such as insufficient awareness of business success, poor departmental collaboration, low efficiency, and inadequate investment thinking in product development have existed to varying degrees. For example, in the past, we focused more on developing advanced technologies and neglected some of the most basic needs such as user experience; for example, we attached importance to the development of medium and heavy truck product lines, but there were shortcomings in the development of light truck, new energy, overseas and other product lines, "he said.

This is also the driving force of change.

After repeated discussions and debates, FAW Liberation has established a Change Committee and officially launched the construction of a process oriented organization. Change is like exercising the body, the key lies in perseverance, "said Li Sheng." In recent years, we have persisted in promoting change with a global perspective and systematic thinking, drawing a blueprint to the end and working one after another.

”From 2017 to 2024, after 7 years and the relay promotion of two party committee leadership teams, FAW Liberation has initially established a matrix organizational structure with nine major industries and four major systems as the main body, and "product lines as the main battle, functional departments as the main construction".

In June 2022, the heavy-duty vehicle product line of our department was established; In January 2023, Qingdao's heavy-duty and light-duty vehicle product lines were established; In August 2023, new energy vehicle product lines and overseas product lines were established... targeting various segmented markets, several major product lines were successively established.

It is reported that within each product line, product research and development, production, and sales are fully integrated, and independent operation and "separate cooking" are adopted to shoulder the responsibility of customer satisfaction and commercial success. The so-called 'dividing the stove to eat' means that various product lines such as medium and heavy-duty vehicles and new energy vehicles focus on their own fields and are responsible for their own profits and losses, forming an internal competitive mechanism to make all product lines strong.

From 'eating from the same pot' to 'eating from different stoves', the change is in mindset and the improvement is in efficiency.

Nowadays, every product in each product line has integrated in-depth cooperation in sales, service, and other aspects since the beginning of research and development, implementing "synchronous engineering", closely connecting product development with market demand, and helping products win market opportunities.

On July 16th, China FAW's 60 millionth car and 9 millionth Liberation brand truck drove off the production line. Photo by Yan Linyun, Xinhua News Agency reporter

Since the beginning of this year, FAW Jiefang has accurately grasped the trend of the natural gas heavy-duty truck market and quickly launched new natural gas products such as the "high horsepower" J7/J6V 16L, with sales soaring and market share exceeding 30%, showing explosive growth. Data shows that from January to July this year, FAW Jiefang sold 168269 complete vehicles, a year-on-year increase of 16.8%. Among them, the sales of medium and heavy trucks reached 136948 units, a year-on-year increase of 12.6%. Li Sheng said that the growth of FAW Jiefang's production and sales volume is not just the growth of one market or one model, but also the growth of all markets such as medium and heavy-duty, light, new energy, and overseas.

It is reported that while undergoing continuous changes, FAW Jiefang has also increased its efforts in independent innovation and strived to overcome key core technologies. In the past three years, FAW Jiefang has broken through more than 200 key core technologies, and the conversion rate of scientific and technological achievements has increased to 65%.

On July 13, 1956, the first domestically produced Liberation brand car in New China rolled off the assembly line, ending the history of New China's inability to manufacture cars. Liberation has gone through seven generations of car changes and a leap of 9 million vehicles. Now, with the support of change and innovation, this national automobile brand is rejuvenating and continuing to write a new chapter of development.

Article source: Translated from Xinhua News Agency