• time;2024-09-26 10:59:49

Kohler, Wisconsin - On September 17, 2024, Kohler Energy officially announced its brand renewal as Rehlko (pronounced REL co), marking another important milestone in the company's century long glorious journey. For over a century, the company has been committed to providing independent, flexible, and secure innovative energy resilience solutions for critical infrastructure, factories, and residential areas.

KOHLER, Wis. – September 17th, 2024– Kohler Energy today officially rebranded under its new corporate name Rehlko (pronounced REL-co), marking a major milestone in the company’s 100 - plus-year history delivering innovative, resilient energy solutions that provide independence, agility, and security to mission-critical infrastructure, facilities and residences.

Starting from May 2024, Platinum Equity successfully completed its acquisition agreement with Kohler Company, officially establishing an independent operating company called Kohler Energy. Platinum Equity is the main shareholder of Rehlko, while Kohler Group still retains its shares as an investment partner.

Rehlko will continue operating as an independent enterprise. The company became a stand-alone entity in May 2024 when Platinum Equity completed a transaction with Kohler Company to establish then-Kohler Energy as a stand-alone business. Platinum Equity is the majority owner of Rehlko with Kohler Company remaining an investment partner.

Brian Melka, CEO of Rehlko, said, "We will embrace a new future as an independent company with the brand new Rehlko. This is not only a tribute to our profound historical heritage, but also a firm commitment to addressing complex energy challenges and the core values that have always guided us forward. Our company's new brand name incorporates the six letters from Kohler, reflecting our reliability, determination, innovation, and adaptability in response to the constantly changing and complex demand for resilient energy in the market. These traits have always been our core values and will continue to guide us forward

We are embedding our future as an independent company with the new Rehlko brand and celebrating our legacy and our commitment to tackle the most complex energy challenges, and the values that guide everything we do and stand for, "said Brian Melka, Rehlko chief executive officer. Address the ever evolving distributed energy needs of the market place

Rehlko will continue to provide customers with comprehensive energy solutions, covering power generation, energy storage, and renewable energy technologies, committed to providing excellent control, resilience, and innovative power.

Rehlko will continue to provide control, resilience and innovation through a comprehensive range of energy solutions, including power generation, energy storage, and renewable energy technologies among others.  

Rehlko owns a range of leading companies, including Power Systems, Engines, Uninterruptible Power, Home Energy, Clarke Energy, Curtis Instruments, and Heila Technologies. By the end of 2024, Kohler Power Systems and Kohler Engines will officially integrate into the Rehlko brand system, leading the brand transformation of all its product lines.

Rehlko operates a broad portfolio of leading businesses including Power Systems, Engines, Uninterruptible Power, Home Energy, Clarke Energy, Curtis Instruments, and Heila Technologies. Kohler Power Systems and Kohler Engines will lead the enterprise portfolio brand transition by officially becoming Rehlko branded by the end of 2024.

Francis Perrin, Chief Brand and Sustainability Officer of Rehlko, said, "This brand name change is not just a name change. The name Rehlko not only carries the profound tradition of Kohler brand over a century, but also symbolizes an important step we have taken in promoting a sustainable energy future. The new brand marks a strategic reshaping of the company, positioning it at the forefront of innovation and energy resilience technology, demonstrating our firm determination to meet customers' needs for reliable and controllable energy. The Rehlko brand will be more focused on results orientation than in the past

This rebranding is more than just a cleaner name change. The letters that compile the name Rehlko reflect our 100 plus years of rich heritage under the Kohler brand and representative a bold step forward in our journey to continue building and powering a sustainable energy future, "said Francis Perrin, Chief Brand and Sustainability Officer at Rehlko. With the energy reliability and control that they need and require. The Rehlko brand is more focused and purpose driven than ever before

Mr. Melka officially unveiled the new Rehlko brand at the Fast Company Innovation Festival on September 17th and announced the upcoming launch of the new version of the company's official website - Rehlko.com. In the coming weeks and months, the company will achieve a new brand reshaping through a series of multi-level marketing strategies, including conducting targeted advertising campaigns on top commercial and trade media with the theme of "Resilience, Building the Foundation of Reshaping" to introduce Rehlko. At the same time, the company is pleased to continue its close partnership with Weber Shandwick Collective and FutureBrand, two global communication and brand promotion agencies under Interpersonal Group ("IPG"), which have provided strong support for the brand launch and design work.

Mr. Melka will officially unveil the new enterprise Rehlko brand at the Fast Company Innovation Festival on September 17thand will soon launch its new corporate website –Rehlko.com. Over the coming weeks and months, the company will support its new enterprise rebranding through a multi-faceted marketing effort including a targeted advertising campaign to introduce Rehlko across top-tier business and trade industry media publications, with the theme “Resilience is Reinvention”. The company is also thrilled to continue its partnership with two of the Interpublic Group’s ("IPG") global communications and branding agencies, The Weber Shandwick Collective and FutureBrand, who have been supporting brand launch and brand design efforts, respectively.

Rehlko is headquartered in Wisconsin and operates in over 100 regions across the Americas, Asia, Europe, the Middle East, and Africa.

Headquartered in Wisconsin, Rehlko will maintain operations in more than 100 locations across the Americas, Asia, Europe, the Middle East and Africa.  

Regarding Rehlko

Rehlko is a leading global enterprise in the field of energy resilience, providing critical innovative energy solutions for home energy, industrial energy systems, and powertrain technology with its outstanding capabilities in control, resilience, and innovation. Relying on a strong business portfolio (power systems, home energy, uninterruptible power supplies, Clark Energy, Hella Technologies, Curtis Instruments, engines) and over a century of industry leadership, Rehlko not only provides functional power recovery support in the event of grid failure, but also demonstrates strong resilience, contributing to building a better life and community for humanity and creating a more sustainable and reliable energy future. For more details, please visit Rehlko.com.

Regarding Platinum Equity

Platinum Equity was founded by Tom Gore in 1995 and has since grown into a globally renowned investment firm with assets under management exceeding $48 billion. Its investment portfolio covers approximately 50 operating companies and serves clients worldwide. Platinum Equity specializes in mergers, acquisitions, and operations, with its M&A&O expertise ® Our flagship trademark strategy is centered around acquiring and operating various companies across multiple industries, including manufacturing, distribution, transportation and logistics, equipment leasing, metal services, media and entertainment, technology, telecommunications, and others. Over the past 28 years, Platinum Equity has successfully completed more than 450 acquisitions.

Article source: Reprinted from the dynamics of the small power equipment industry