Exhibition Review | Tianrun Industry Plans Four Growth Curves
Recently, in the lively atmosphere of the 2024 China International Internal Combustion Engine and Power Equipment Expo, Tianrun Industry unveiled its heavyweight products, attracting the attention of many industry insiders.
As a leading player in the industry, Tianrun Industry has not only demonstrated its advantages in traditional business, but also demonstrated forward-looking strategic vision and technological research and development capabilities in cutting-edge fields such as low-carbon, intelligent, and green manufacturing.
Heavy products attract attention
At this exhibition, Tianrun Industry showcased its flagship products such as crankshafts, connecting rods, and precision castings and forgings; At the same time, Tianrun Industrial's second main business products, such as air suspension and shock absorbers, also made their debut, attracting many attendees for consultation and exchange.
As the largest professional manufacturer of engine crankshafts in China, Tianrun Industrial's main products include heavy-duty engine crankshafts, medium-sized engine crankshafts, light-duty engine crankshafts, passenger car engine crankshafts, and ship high-power engine crankshafts. At the same time, Tianrun Industry is currently the largest producer of medium and heavy-duty commercial vehicle connecting rods in China. Its main products include connecting rods for medium and heavy-duty engines, connecting rods for light-duty engines, connecting rods for marine engines, connecting rods for construction machinery, and connecting rods for generator sets.
It is understood that the crankshafts and connecting rods produced by Tianrun Industry are the core components of internal combustion engines, and the products have become complete machine supporting products for well-known domestic and foreign manufacturers, and are exported to more than 20 countries and regions along with the whole machine. The matching rate of mainstream commercial vehicle engine customers in China is over 95%, and some series and models of products and castings are directly exported to countries such as the United States, Germany, France, the United Kingdom, Japan, Italy, South Korea, Brazil, and Argentina.
Tianrun Industrial's main business includes crankshafts, connecting rods, and precision casting, which have always maintained technological leadership and market competitiveness in the commercial vehicle field. "Wang Mingfei, Deputy General Manager of Tianrun Industrial Marketing Company, introduced that in traditional business, Tianrun Industrial has invested heavily in supporting products related to large-scale engines and increased research and development and production efforts to cope with changes in market demand; In terms of precision casting and forging products, Tianrun Industry utilizes its existing machining capabilities to undertake high-end customers' precision finished product processing projects, demonstrating Tianrun Industry's profound strength in the field of precision manufacturing. In addition, Tianrun Industry actively expands its product lines such as air suspension and shock absorbers to meet market demand.
Tianrun Industry's financial report for the first half of this year shows that the company's crankshaft business achieved a revenue of 1.183 billion yuan, connecting rod business achieved a revenue of 440 million yuan, blank and forging business achieved a revenue of 94 million yuan, and air suspension business achieved a revenue of 129 million yuan, accounting for 62.27%, 23.14%, 4.93%, and 6.78% of the company's revenue, respectively.
Wang Mingfei stated that Tianrun Industry has not only carried out technological innovation on its existing main products, but also successfully launched high-quality crankshafts. At the same time, Tianrun Industry closely follows the latest trends in the automotive industry and has developed a series of new products, consolidating its leading position in the market for medium and heavy-duty engine crankshafts. At present, Tianrun Industry is constantly benchmarking against leading domestic and foreign enterprises, actively seeking new market opportunities and expanding into new business areas. By combining cutting-edge material technology and surface engineering technology, Tianrun Industry is committed to improving product quality and performance, further strengthening its main business, and laying a solid foundation for Tianrun Industry's transformation and upgrading.
Actively building new growth poles
Currently, there is a clear trend towards automotive intelligence, and Tianrun Industry is closely following the industry trend, combining its own advantages to focus on creating intelligent products such as air suspension.
Tianrun Industry is committed to deepening its core business areas, actively expanding new growth points, and continuously promoting new product research and development work to ensure that the enterprise can continue to obtain new performance growth points and continue to gain performance growth momentum. Wang Mingfei believes that the development trend of the Chinese commercial vehicle market will be consistent with that of the European and American commercial vehicle markets, and the penetration rate of air suspension will be significantly increased. In terms of commercial vehicle air suspension, Tianrun Industry mainly targets high-end customer groups at home and abroad, gradually opening up the market through brand effect. Currently, its products have steadily supplied to leading commercial vehicle enterprises. In the passenger car market, the demand for air suspension continues to grow, especially in new energy vehicles. Models equipped with air suspension have dropped to a price range of 200000 yuan, and the market is expected to further expand in the future. Therefore, Tianrun Industrial has adjusted its strategy and actively entered the passenger car market.
The installation of air suspension on heavy-duty trucks is a trend, and Tianrun Industrial's air suspension business continues to expand, opening up customers such as FAW Jiefang, China National Heavy Duty Truck Group, Dongfeng Huashen, Foton Motor, Dayun Heavy Duty Truck, Jianghuai Heavy Duty Truck, Anhui Hualing, Zoomlion Heavy Duty Truck Group, Anhui Liugong, Weichai New Energy, CIMC Qiangguan, Hebei Changhua, etc.
With the continuous advancement of technology and the increasing diversification of market demand, only through continuous innovation and transformation and upgrading can we stand out in the fierce market competition. Therefore, in addition to the air suspension business, Tianrun Industry is also expanding its electronic control steering business this year. In January of this year, Tianrun Industry established Tianrun Wandu (Shandong) Automotive Technology Co., Ltd. in cooperation with Han Na Wandu of South Korea. The new production line is accelerating construction and is expected to be completed by 2025.
Tianrun Industrial's strategic layout is not limited to deepening and expanding existing businesses. Currently, it is committed to building four development curves, the first of which is the core components of traditional internal combustion engines; The second development curve is the air suspension system and its components; The third development curve is the electric power steering system for commercial vehicles; The fourth development curve relies on casting and forging, heat treatment, new materials, and processing technologies to conduct research and development in the areas of automotive electrification, intelligence, and lightweighting, focusing on basic materials and system components, and laying out vehicle system components and high-tech projects.
Tianrun Industry has continuously increased its overseas market layout and achieved good results. To further expand the international market, Tianrun Industrial plans to invest in and construct factories in Thailand. Wang Mingfei stated that building a factory in Thailand can leverage the low-cost advantage of local production factors, enhance the overall competitiveness of the company, strengthen its overseas product and service supply capabilities, and meet the needs of overseas business expansion.
Green intelligent manufacturing empowers enterprises to achieve high-quality development
Driven by the trend of low carbonization and lightweight, Tianrun Industry not only seeks breakthroughs in the field of internal combustion engine components, but also takes solid steps in technological innovation and green manufacturing.
Faced with fierce market competition and the high requirements of the country for green, low-carbon and environmental protection, Tianrun Industry is innovating around four aspects: products, materials, processes, and efficiency. In terms of material research, Tianrun Industry has established the Tianrun New Materials Research Institute, dedicated to developing new materials to improve product performance and durability; In terms of processing technology, Tianrun Industry continuously explores and applies advanced manufacturing technologies, significantly improving product accuracy and reliability, while reducing production costs, further promoting Tianrun Industry's green manufacturing process.
In recent years, Tianrun Industry has made significant achievements in intelligent manufacturing and smart factory construction. Tianrun Industry is fully promoting the construction of smart factories with the direction of "building a fully digital operated smart factory". To achieve automation and intelligent production line transformation, Tianrun Industry has introduced advanced robots and automation equipment, invested 700 million yuan to build a "black light factory", significantly improving production efficiency and product quality.
The annual report shows that in 2023, Tianrun Industry will adopt mobile Internet technology, Internet of Things technology, AI visual perception technology, optimize the efficiency of manufacturing resource allocation, deeply integrate into product life cycle management, comprehensively promote the construction of smart factories based on intelligent manufacturing, and lead the industry towards the middle and high end of the value chain with innovative empowerment. A total of more than 20 simple automation transformation projects will be completed. By the end of 2023, the automation coverage of production lines will reach 82%, and the use of joint robots and flexible U-shaped layout will reduce front-line production workers by 50%.
Our main advantages lie in our technological research and development capabilities and high-quality products. Tianrun Industry invests approximately 6% of its annual sales in research and development, with an annual investment of over 200 million yuan. Wang Mingfei said that in terms of quality management, Tianrun Industry has established a strict quality control system, and every process from raw material procurement to product delivery undergoes strict quality testing. It is these unremitting efforts that have enabled Tianrun Industry to stand out in the fierce market competition and win widespread recognition and trust from customers.
In the future, Tianrun Industry will continue to increase research and development investment, continuously improve product and service quality, and provide customers with more outstanding solutions. At the same time, we will further explore sustainable development paths, practice the concept of green, low-carbon and sustainable development, and help achieve the country's "dual carbon" goals.
Article source: Reprinted from China Automotive News