Landscape machinery industry: Europe and America are the main markets, while the Chinese market has great potential. Products are moving towards intelligence and new energy
In recent years, the global market for garden machinery has steadily grown in size, with a compound annual growth rate of 7% from 2018 to 2023. From the perspective of regional development, due to the high consumption level in developed countries and regions such as Europe and America, as well as the high demand for green spaces in private residential houses and urban areas, the application of garden machinery is widespread, and household demand has become an important market for garden machinery; With the increasing emphasis on greening in the Asia Pacific region, represented by China, and the continuous increase in government and related departments' investment in municipal landscaping and highway greening construction, the Asia Pacific region has gradually become an emerging market for landscaping machinery. Overall, lawn mowers have the highest demand among garden machinery products, accounting for over 30%; In the future, with technological advancements and increasing environmental requirements, garden machinery products will move towards automatic intelligence and new energy.
1、 The global landscape machinery market is steadily growing, with a compound annual growth rate of 7% from 2018 to 2023
According to the "Analysis of Development Trends and Future Investment Research Report on China's Landscape Machinery Industry (2024-2031)" released by Guanyan Report Network,Garden machinery refers to chainsaws, edge cutters, edge trimmers, hedge trimmersBRUSH CUTTERMechanical equipment used for landscaping, garden construction, and garden maintenance, such as grass combing machines, high branch machines, leaf suction machines, lawn mowers, and lawn trimmers.
Garden machinery originated in Europe and has a history of over a hundred years. With the continuous improvement of people's living standards, small landscaping and maintenance machinery has begun to enter households in developed countries and regions such as Europe and America, gradually becoming a common household tool.
In recent years, the global market size of garden machinery has maintained steady growth. Data shows that the global market size of garden machinery will increase from 28.3 billion US dollars to 39.7 billion US dollars from 2018 to 2023, with a compound annual growth rate of 7%.
Data source: Compiled by Guanyan Tianxia Data Center
2、 Europe and America occupy the main share of global landscape machinery, and the Asia Pacific region represented by China has great development potential
From the perspective of regional development, Europe and America occupy the main share, while the Asia Pacific region represented by China has great potential for development.
The total market share of garden machinery in North America and Europe exceeds 80%. Developed countries and regions such as Europe and America have high consumption levels, and there is a high demand for private residential green spaces and urban greening. Landscape machinery is widely used and will continue to be the main market in the future.
The market share of garden machinery in the Asia Pacific region is 12%. With the increasing emphasis on greening in the Asia Pacific region and the continuous increase in investment in municipal landscaping and highway greening construction, the Asia Pacific region has become an emerging market for landscaping machinery.
Data source: Compiled by Guanyan Tianxia Data Center
From the perspective of the domestic market, with the continuous increase in urban greening in China, it will also drive the demand for related equipment to continue to rise.
Data source: Compiled by Guanyan Tianxia Data Center
3、 Lawn mowers have the highest demand among garden machinery, and the industry is moving towards automatic intelligence and new energy
According to their working methods, garden machinery can be divided into handheld, stepper, riding, and intelligent types; According to the type of power, garden machinery can be divided into fuel power, AC power, and DC lithium power. Among them, AC power garden machinery products are powered by external power sources, while DC lithium power garden machinery products are powered by portable batteries.
Classification of Landscape Machinery
|
Classification method |
type |
Representative product/product features |
|
According to the working method |
handheld |
Mainly including lawn mower, hair dryer, chain saw, pruning machine and other products. |
|
Step by step |
Mainly including lawn mowers, snow sweepers, micro tillage machines, grass combing and other products |
|
|
Riding style |
Mainly including large lawn mowers, farmer's carts and other products. |
|
|
intelligent |
Mainly including intelligent lawn maintenance robots, unmanned aerial vehicle tree planters, and other products. |
|
|
According to power type |
Fuel powered |
Mainly suitable for outdoor operations such as landscaping and roads, it has the advantages of strong power, good portability, and strong endurance. The disadvantages are poor environmental protection, high noise, and high operating costs. |
|
AC power |
Mainly suitable for small-scale operations such as gardens and courtyards, it has the advantages of good environmental protection and strong endurance, but the disadvantage is poor portability. |
|
|
DC lithium battery power |
Suitable for outdoor operations such as gardens, roads, gardens, courtyards, etc., it has the advantages of good environmental protection, convenient use, low operating costs, and low noise. The disadvantages are relatively high purchase price and poor endurance. |
Source: Compiled by Guanyan Tianxia
At present, lawn mowers have the highest demand among garden machinery, accounting for 34% of the market share, followed by accessories and professional grassland equipment, accounting for 16% and 13% respectively; Chain saws/brush cutters and grass cutters account for 11% and 9% respectively.
Data source: Compiled by Guanyan Tianxia Data Center
Landscape machinery is moving towards automatic intelligence and new energy.
With the continuous growth of the world economy and the continuous advancement of mechanical manufacturing technology, the level of garden machinery technology has begun to develop to a higher level, gradually moving from manual tools to intelligence. From the policies released by our country, it can be seen that the policy proposes to accelerate the research and development of large-scale intelligent agricultural machinery and equipment, small machinery suitable for hilly and mountainous areas, and intelligent development of horticultural machinery. Intelligent garden machinery is expected to quickly penetrate.
Policies related to the intelligent development of garden machinery in China
| time | policy | Department of Publication | Department of Publication |
| two thousand and twenty-three point zero six | Guiding Opinions on Financial Support for Comprehensively Promoting Rural Revitalization and Accelerating the Construction of an Agricultural Strong Country | the People's Bank of China | Encourage the expansion of the scope of rural asset collateral to meet the reasonable financing needs of large-scale intelligent agricultural machinery and equipment, small machinery and horticultural machinery suitable for hilly and mountainous areas, and machinery research and development suitable for small and medium-sized farmers. |
| two thousand and twenty-three point zero two | Opinions on Doing a Good Job in Key Work of Comprehensive Rural Revitalization in 2023 | the Central Committee of the Communist Party of China | Accelerate the research and promotion of advanced agricultural machinery. Intensify the research and development of large-scale intelligent agricultural machinery equipment, small machinery suitable for hilly and mountainous areas, and horticultural machinery. |
| two thousand and twenty-two point zero nine | Opinions on Further Strengthening the Popularization of Science and Technology in the New Era | the Central Committee of the Communist Party of China | Strengthen the standardization construction of science popularization, improve the standards and evaluation system of science popularization work. Timely carry out science popularization supervision and inspection. Reasonably set the proportion of science popularization work in the selection system of civilized cities, sanitary towns, garden cities, environmental protection model cities, ecological civilization demonstration zones, etc. |
| two thousand and twenty-two point zero four | Notice on the Creation of Agricultural Modernization Demonstration Zones in 2022 | Ministry of Rural Agriculture | Adhere to leading agricultural development with digital technology, promote the upgrading of agricultural machinery and equipment around the two ends of "one big and one small", accelerate the promotion of high-power machinery, small machinery for hilly and mountainous areas and facility horticulture, and high-end intelligent machinery, promote the application of Beidou intelligent terminals in agricultural production, and build a number of high standard application bases for agricultural machinery and agronomy integration. |
| two thousand and twenty-two point zero two | Opinions on Doing a Good Job in Key Work of Comprehensive Rural Revitalization in 2022 | the Central Committee of the Communist Party of China | Comprehensively review the shortcomings and weaknesses, strengthen the collaborative research and development of agricultural machinery and equipment engineering, accelerate the research and development of high-power machinery, small machinery for hilly and mountainous areas and facility horticulture, and high-end intelligent machinery, and include them in the national key research and development plan for long-term stable support. |
| two thousand and twenty-two point zero two | 14th Five Year Plan for Promoting Agricultural and Rural Modernization | the State Council | Promote precision sowing, precise fertilization and pesticide application, and precise harvesting of field crops, and promote the intelligent application of facility horticulture, livestock and poultry aquaculture, and fishing boats and ports. Implement the action plan for big data application in agriculture and rural areas. |
| two thousand and twenty-one point one two | Five Year Action Plan for Improving Rural Living Environment (2021-2025) | the Central Committee of the Communist Party of China | Strengthen vocational education in the field of rural living environment, enhance the construction of relevant talent teams and skill training. Continue to select professional and technical personnel in the fields of planning, architecture, horticulture, environment, etc. to provide guidance in the village. |
| two thousand and twenty point zero seven | Management Measures for Advantageous Areas of Chinese Characteristics Agricultural Products (Trial) | Ministry of agriculture and rural affairs | Guided by the overall requirements of the "Outline of the Plan for the Construction of Advantageous Areas for Characteristic Agricultural Products" for key varieties (categories) and district urban layout, based on local industrial realities, fully tapping into resource advantages, comprehensively considering market demand, and taking into account five major categories of characteristic agricultural products including grain and economic products, horticultural products, livestock products, aquatic products, and forest products, we independently choose varieties. |
Source: Compiled by Guanyan Tianxia
In recent years, with the intensification of global warming and environmental pollution, countries around the world have attached increasing importance to environmental protection issues. Against this backdrop, garden machinery products are facing higher environmental requirements. New energy garden machinery products have the characteristics of clean and environmentally friendly, low noise, low vibration, simple maintenance, and low operating costs, and will be increasingly popular in the market and recognized by consumers. In addition, new energy garden machinery products have overcome the limitations of power interfaces, have more application scenarios, are more convenient to use, and have greater potential for market demand growth. With the continuous development of lithium battery technology, the continuous improvement of product endurance, the continuous reduction of equipment purchase costs, and the continuous development and application of intelligent technology, new energy landscaping machinery will gradually replace fuel powered landscaping machinery products and become a new direction for industrial development.
The Development History of Landscape Machinery Industry
| stage | tool | brief introduction |
| first phase | Hand tools | The main focus is on manual work, and in this stage, non powered landscaping and maintenance machinery products are used, which require manual operation. |
| phase 2 | Fuel and AC power | The emergence of gasoline powered products has improved the productivity and portability of gardening tools, replacing manual operation. At the same time, in order to make the tools more environmentally friendly and low-noise, AC gardening tools with external power supply as the power system have emerged |
| Third Stage | DC electric power | With the increasing awareness of environmental protection among people, the emission requirements for gasoline powered products in the horticultural machinery market are becoming higher and higher. Due to product improvement and emission optimization, the horticultural equipment market has seen the emergence of direct current horticultural equipment products powered by lithium batteries. |
| Phase Four | Intelligence and automation | With the continuous advancement and application of technology, horticultural machinery and equipment are becoming increasingly intelligent and automated. For example, the introduction of new technologies such as intelligent lawn maintenance robots and unmanned aerial vehicle tree planters has brought more possibilities to the landscaping industry. |
Source: Compiled by Guanyan Tianxia
Article source: Reprinted by Guanyan Tianxia