Lanix CEO Tang Li Zhipeng: Creating a Garden Ecosystem and Realizing the Interconnection of Everything
On a global scale, the landscaping tool industry is transitioning from traditional models to lithium-ion and intelligent directions. According to the "Analysis Report on the Current Situation and Future Development Trends of the Landscape Tool Industry from 2024 to 2029" by China Research Institute Puhua Industry Research Institute, the global landscape machinery market is expected to continue to expand and surpass 32 billion US dollars (approximately 220 billion RMB) by 2025. In this market, wheeled tools and handheld tools such as riding lawn mowers, hand push lawn mowers, lawn mowers, pruning machines, chainsaws, and leaf blowers occupy the main share.
In the rapidly growing industry trend, Zhumi Technology incubated the garden tool company Lanix in June 2024. The company focuses on developing and promoting intelligent landscaping tools, utilizing advanced technologies such as intelligent driving, deviation calibration, intelligent charging, and automation control to meet the global consumer demand for efficient and environmentally friendly landscaping maintenance solutions.
It is reported that Tang Li Zhipeng, CEO of Lanix, graduated from the chemical engineering major and started his first job as a product manager. Although not fully matched with his professional background, he started with product research and gradually learned to look at problems from the user's perspective through tens of thousands of product online reviews and user pain point surveys. More than ten years of experience as a product manager have made him deeply aware of the importance of empathy and starting from the user's perspective, and have cultivated habits of empathy and self innovation. These experiences play an important role in his current management work.
In 2017, Tang Li Zhipeng officially entered the garden tool industry and has now accumulated rich experience in overseas markets, deeply understanding the differences in garden tool needs between domestic and foreign users. In my career choices, I always focus on bigger challenges. My goal is to lead everyone to create the most high-end OPE (Outdoor Power Equipment) tools in the industry and become the fastest landscaping company in China to break through the billion dollar market value. ”Tang Li Zhipeng stated.
As a new brand of garden tools, OPE's transition from gasoline powered to lithium battery provides a huge opportunity for Rolex. Traditional garden tools rely on gasoline power, which not only has high costs but also causes serious pollution to the environment. Lithium batteries not only help reduce costs and improve environmental friendliness, but also leverage China's world leading advantages in lithium battery production, technology, and supply chain.
When it comes to the core competitiveness of Rolex, Tang Li Zhipeng believes that in addition to the team itself "holding back a strong desire to make China's garden tool brand good", it also lies in the reuse of the technological advantages of Zhumi Technology. The most essential "four electric" components in garden tools - batteries, motors, electronic controls, and chargers - are closely related to the technological advantages of Zhumi. Zhumi Technology's motor technology is world leading, breaking through 200000 revolutions per minute first. Zhuimi's sweeping robots have rich research and development experience and technical accumulation in motor drive, electric control, mechanical structure, intelligent algorithms, and other aspects, which can be used by Rolex.
Tang Li Zhipeng emphasized that "intelligence is the future development direction of the garden tool industry". Traditional garden tools are difficult to innovate in terms of structure, but there is still great potential in terms of digitization and intelligence. Currently, Rolex has more than ten pioneering technologies in six core categories including lawn mowers, chainsaws, and pruning machines, hoping to improve product performance and solve user pain points through intelligent technology. For example, its intelligent lawn mower achieves flexible adjustment of speed and steering through sensor intelligent induction speed regulation. The pruning machine, with its unique intelligent level assisted pruning system, can automatically adjust irregular tree branches with a natural height difference of 5-10cm into a flat landscape with an error of millimeters, reaching the level of professional gardeners, and improving equipment efficiency by 50% -100%.
In addition to category innovation, the greater ambition of Lanix is to provide users with the industry's first garden ecosystem and create the strongest technology ecosystem. In the past, when people mentioned intelligent ecology, the most common thought was to use apps to control all hardware. But Rolex wants to use the same battery for different products to achieve true interconnectivity of all things. ”Lanix will be the first to achieve interconnectivity of batteries in the core product category of garden tools. Subsequently, the company will apply this experience to other business areas to create the optimal battery pack platform. These battery packs will be equipped with Bluetooth function, which can automatically download the corresponding product's battery discharge and control logic, thus achieving one battery, multiple universal use.
Laoniux's goal is to become the leader in the high-end price market of the garden tools industry by 2028, and to achieve full coverage of commercial and household gardens by 2030. The company will start from the European, American, and Australian markets, utilizing China's advantages in the production, technology, and supply chain of lithium-ion garden tools to break the monopoly of overseas leaders and serve the mainstream developed country consumer group that owns villas and gardens. On the way to achieving this goal, Zhumi Technology has provided great support to Lanix in terms of industry experience, team talent, and core technology.
In the future, Rolex will continue to be user oriented, leading the intelligent transformation of the garden tools industry through technological innovation and ecosystem building. We believe that the market will eventually be disrupted by new technologies. No matter how difficult it is, as long as the company has the determination to win every battle, it can become a leader in the billion dollar garden tool market, "said Tang Li Zhipeng.