• time;2025-03-24 20:03:09

In recent days, private enterprise symposiums have continued to spark widespread discussions in various sectors of society. In the wave of private economy, Changsha Zhongneng Equipment Manufacturing Co., Ltd. (referred to as "Zhongneng Equipment") has become a "star" in the field of garden machinery with its outstanding technological innovation ability and market performance.

Established in March 2019, Zhongneng Equipment is a national high-tech enterprise and specialized new enterprise that integrates technology research and development, equipment manufacturing, equipment sales, and operation services. The company focuses on the research and development of tree crushing equipment, typhoon fallen tree clearing equipment, and waste resource treatment equipment, and is committed to providing a complete set of solutions for urban landscaping waste treatment and resource utilization.

Landscape greening cannot do without garden pruning equipment. Spring and winter are the peak seasons for pruning trees in landscaping every year. In the past, handling garden waste such as trimmed and broken branches and trunks required a large amount of manual labor for collection and transportation, and then transported to a fixed location for crushing using large machinery, resulting in high labor and transportation costs.

The first domestically developed mobile tree cutting and crushing vehicle with completely independent intellectual property rights, developed by Zhongneng Equipment, can easily complete on-site crushing of residual branches from garden greening pruning, achieving vehicle mounted transfer and reuse.

The semi fixed vehicle mounted tree shredding machine, although not large in size, has an amazing appetite, with a maximum crushing diameter of up to 15 centimeters. From the appearance, it looks like a small box truck, only equipped with a high-power crusher on the front and rear of the vehicle. After the thick branches were stuffed into the feeding port, they were immediately crushed into fragments by the crusher and directly entered the cargo box, achieving capacity reduction treatment.

The crushed debris can be turned into treasure and used as fertilizer, biomass pellets, raw materials for biomass power generation, soil amendments, bacterial culture media, and higher value-added products.

Landscape and greening waste has the characteristics of irregular shape, wide distribution, difficult collection, and difficult transportation. Zhongneng Equipment has independently developed a mobile crushing vehicle, which is widely favored by the market and has been promoted and applied in more than 50 cities due to its full process service integrating collection, crushing, transportation, and resource utilization.

In the first three months after the establishment of the company, it was in a exploratory state. After five months of hard work, the team finally came up with the first product, but it still had flaws. After countless practices and iterations, it finally formed the current popular product: the tree crushing car. "Recalling the entrepreneurial years, Zhang Zuoliang, Chairman of Zhongneng Equipment and President of Quantang Chamber of Commerce, said that the company has always regarded technological innovation as the core driving force for enterprise development.

Zhang Zuoliang is well aware that in the field of garden machinery, only by constantly breaking through technological bottlenecks can we win market recognition. He and his team continuously overcome technical difficulties. Currently, the company has applied for more than 60 patents, and the annual R&D investment accounts for more than 15% of the annual revenue.

In response to the pain points and difficulties in the management and treatment of domestic landscaping waste, Zhongneng Equipment has successfully launched the "1+X" urban landscaping waste operation model through independently developed equipment and innovative resource utilization processing modes. Under the big data platform, units that generate garden and green waste can send orders through WeChat mini programs. The comprehensive processing center plans the optimal travel route based on the order requirements, matches mobile crushing vehicles and personnel to designated locations, and conducts on-site crushing operations. The crushed garden and green waste is transported to the comprehensive processing center for resource processing, which can be converted into various environmentally friendly products such as "organic fertilizers, colored coverings, and biological organic matter", effectively feeding back to the municipal industry and truly achieving "fallen leaves turning into soil and dead branches returning to the field".

It is worth mentioning that Zhongneng Equipment has its unique wisdom and strategy in market promotion. In terms of online marketing, Zhongneng Equipment fully utilizes new media platforms to promote its products and brand through short videos, live broadcasts, and other means. Zhongneng Equipment's short video account has become a well-known IP in the industry, attracting a large number of fans' attention and interaction, with over 600000 fans worldwide and an annual exposure of 180 million times. In terms of offline marketing, Zhongneng Equipment continuously enhances its brand awareness and influence through participating in various domestic and international exhibitions, holding technical exchange meetings, and other means. At the same time, a comprehensive after-sales service system has been established to provide customers with all-round and 24/7 technical support and service guarantee.

Zhang Zuoliang introduced that during the epidemic prevention and control period, when traditional marketing models were severely impacted, Zhongneng Equipment fully utilized the advantages of online marketing. The company has maintained close contact and interaction with customers through live streaming, short videos, and other means, achieving a counter trend growth in sales performance.

For future development, Zhongneng Equipment has clearer plans and grand blueprints. From 2019 to 2023, the company has been positioning itself in the treatment and resource utilization of landscaping waste, and now has extended its positioning to orchards, bamboo forests, and desert areas. Zhang Zuoliang is full of confidence in creating more application scenarios.

There is no limit to our investment in technology research and development. In Zhang Zuoliang's view, Zhongneng Equipment's goal is not only to become a leader in the domestic field of garden machinery, but also to actively "go global", constantly explore international markets, strengthen cooperation and communication with foreign customers, and enhance brand awareness and influence.

Nowadays, Zhongneng Equipment is increasing its research and development investment, promoting technological innovation and product upgrading, expanding its product line and application scenarios, and meeting the diversified needs of the market.

Article source: Reprinted from New Hunan