• time;2025-03-26 17:33:24

At present, the borderless lawn mower is in a stage of rapid iteration and maturity, with numerous national brands flooding in, greatly promoting the development of the market. From the perspective of new products in 2025, the industry upgrade path is clear and traceable.

Regarding the borderless lawn mower:These devices usually achieve autonomous path planning through GPS positioning or visual navigation technology, without the need to bury boundary lines like traditional automatic lawnmowers, and can adapt to irregular terrain.

Navimow X3 Series © Company Nine

Clear technical roadmap: RTK+vision becomes mainstream, with comprehensive performance improvement

In terms of improving basic performance, RTK+vision has gradually become the mainstream technology route. Through technological upgrades, Company 9 has achieved RTK signal enhancement, more accurate positioning and obstacle avoidance technology, and increased the number of cameras from 1 to 3. Combined with VIO odometer assisted positioning, it effectively improves the problem of weak RTK signals and can better adapt to complex lawn environments, covering up to 10000 square meters of lawn. Ecovacs has shifted from UWB to composite technology, launching laser enhanced RTK and vision fusion solutions, significantly enhancing the product's positioning and obstacle avoidance capabilities. It has also launched the A-series for the US market, equipped with dual disc cutters to improve efficiency and further enhance climbing performance.

GOAT A Series © ecovacs

Double directional price expansion: covering entry-level to high-end, accelerating market segmentation

There is a two-way widening trend in terms of price. Previously, Company 9 opened up the market with a pricing of $999, triggering a "copycat effect" within the industry. Brands such as Ecovacs, Zhumi, and Kuma have reduced their existing products and expanded their price range to small garden devices below $1000 to meet the entry-level needs of more consumers. At the same time, Company 9 has made further breakthroughs and laid out large-scale garden equipment worth over $4000 to meet the needs of high-end users for large-scale lawn maintenance.

A1 PRO series © Chasing and searching

Breakthrough in Functional Innovation: Addressing Industry Pain Points, Enhancing Environmental Protection and Efficiency

Functional innovation is also a major highlight. The X3 series of Company 9 solves the long-standing pain point of the last 5cm cutting not reaching the edge in the industry through edge components. Users no longer need to manually push and trim, greatly improving the convenience and efficiency of mowing. The AIRSEEKERS series, innovated by Changyao, features an X-shaped vortex chamber design that not only trims lawns but also returns debris to the field, making it both environmentally friendly and efficient. The Oasa R1 from Senhe Innovation adopts a drum design, which can trim the lawn more evenly compared to traditional rotating blades, improving the aesthetics of the lawn. The Lymow One from Laimou Technology has significantly improved its climbing ability through a track like design, making it easy to handle various complex terrains.

Lymow One © XbotPark

European market reshuffle: borderless substitution accelerates, traditional brands under pressure

With the booming development of the boundaryless lawn mower market, competition is becoming increasingly fierce. In Europe, as the headquarters of borderless lawn mowers, the replacement of borderless products with bounded products is accelerating. Bordered lawn mower brands are facing competition from numerous new entrants and are already in a channel of price reduction and profit space compression.

Entering the US market: adapting to complex terrain and seizing incremental space

The product not only performed well in the European market, but also began to enter the US market. The United States has a larger lawn area and more complex terrain, providing a vast market space for borderless lawn mowers. Company 9 has better adapted to the demands of the US market by equipping itself with super fast charging, upgraded blades, and climbing capabilities (increased from 24 ° to 27 °). The American A-series launched by Ecovacs is equipped with dual disc cutters to improve efficiency, cover a larger area, and enhance climbing performance. The M1000 from Zhumi is equipped with off-road wheel grip upgrades to cope with the complex terrain conditions in the United States.

Brand pattern differentiation: the first tier leads, new players explore breakthroughs

In terms of brand competition, there is a trend of business differentiation and profit differentiation. Numerous leading companies in robotics and landscaping have entered the market as new entrants, bringing about an improvement in the cost-effectiveness of their first tier products, price compensation, and improved channels. For example, Company 9 ranks among the top with its first mover advantage in technology and channels. It has entered the top three retailers in Germany and also has a foundation for channel reuse in the United States. Newly entered brands such as Youbixuan and Ledong have entered the market through crowdfunding at lower early bird prices, but are currently in the stage of small-scale crowdfunding, which has limited impact on the overall landscape. Overall, the first tier enterprises have obvious profit advantages. With the maturity of their products, there is still room for mid-term cost reduction in the future, while most other enterprises are still in the climbing stage and have not yet achieved profitability.

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