Industry News | In the first quarter of 2025, Greebo achieved a revenue of 1.535 billion yuan and a net profit attributable to 177.8 million yuan

Greebo

In the first quarter of 2025, Greebo achieved a revenue of 1.535 billion yuan, a year-on-year decrease of 6.14%; The net profit attributable was 177.8 million yuan, a year-on-year increase of 36.93%.

main products

Greebo: Its subsidiaries include Greenworks, Greenworks Commercial, and POWERWORKS. Since 2009, Greebo has established brands such as Greenworks and POWERWORKS. By 2023, the sales revenue of its own brand products will account for 78.91%.

Greenworks: This is Greebo's home brand, specializing in providing various electric garden tools such as lawn mowers, hair dryers, leaf dryers, etc. The Greenworks brand is very popular in the US market, with its products consistently occupying a best-selling position on e-commerce platforms such as Amazon.

Greenworks Commercial: This is Greebo's commercial brand, mainly providing high-voltage, high-performance lithium garden tools products for commercial users, such as lawn mowers, chainsaws, and robotic lawn mowers.

POWERWORKS: This is another brand of Greebo that also focuses on electric garden tools.

Cramer: In 2017, Greebo acquired the century old German brand Cramer GmbH.

The main channel layout of Graber includes Home Depot, Lloyd's, Amazon and Wal Mart. Among them, the binding with Lloyd's is also the deepest.

Changes in customer brand business: Downstream destocking will end in 2024, and customer brand business will experience significant growth. With the increasing recognition of the self owned brand market, it has a significant driving effect on customer brand business, and multiple well-known OPE manufacturers have expressed their intention to cooperate. The company collaborates with well-known supermarkets in North America and Europe Lowe’s、TSC、BestBuy、Costco、Walmart、HarborFreightTools、Menards、Target Once a long-term stable cooperative relationship is established, provide the company with its own brand or supermarket brand products.

Disclaimer: The above content is from the perspective of the electric tool industry, and the copyright belongs to the original author. If there are any copyright issues related to the work, please let us know and we will handle them in a timely manner!