Industry News | Lithium ion intelligence is on the rise, and the high growth point of lawn mowing robots has arrived!
Lawn mowers have a vast overseas market, and the penetration rate of robots has increased
There are many overseas family courtyards, and lawn mowers are a relatively essential category of garden tools in Europe and America. According to Hugo Cross border Data, the lawn mower industry will reach a scale of 37.4 billion US dollars in 2024, a year-on-year increase of 7.5%. Lawn mowers are classified according to their travel mode, with riding, handheld, and manual pushing accounting for 22%/21%/15% respectively. It is expected that the penetration rate of lawn mowers will be 7.5% in 2024.
Lithium electrification and intelligence have become the two major development directions for lawn mowers
Trend 1:Driven by policies and cost control, fuel powered lawn mowers are evolving towards lithium-ion lawn mowers. New energy garden machinery has multiple advantages such as cleanliness, low operating costs, and no tailpipe odor. For example, the use of gasoline blowers has been restricted in states such as Vermont and Massachusetts in the United States. The market share of new energy garden machinery in North America has increased from 13% in 2010 to 36% in 2021, and the market is rapidly expanding.
Trend 2:The development of buried wire without boundaries also has overall cost savings. The first generation of buried wire lawn mowing robots used magnetic induction lines to determine the path direction, with low purchase costs. However, the subsequent cost of burying cables was high and the navigation effect was poor. According to calculations, the average annual cost of buried wire/boundaryless lawn mowing robots was $244/156, respectively. Boundaryless lawn mowing robots have more cost advantages, and the continuous technological changes support the replacement of traditional forms by boundaryless lawn mowing robots.
Domestic enterprises overtake and seize the share of traditional enterprises in technology
The main companies in the lawn mower market include Fushihua, Baoshide, Stanley Best, and Deere&Company, among others. The top five global manufacturers have a market share of over 65%, and the market is relatively concentrated.
Domestic enterprises seize market share through technological innovation:
Firstly, domestic enterprises have a first mover advantage in lithium electrification, with globally leading technological routes such as PACK technology, which improves the volume utilization rate of lithium batteries while maintaining energy density and safety, and maximizing lifespan and reducing costs;
Secondly, the intelligent borderless lawn mower breaks through, RTK、 Lidar and other technologies leverage the advantages of navigation and obstacle avoidance. In 2019, Company 9 developed and launched the first boundaryless lawn mower robot using self-developed RTK technology. Later, Ecovacs and others successively released lidar solution products, which made significant breakthroughs in navigation and obstacle avoidance functions. Traditional lawn mower manufacturers have shallow new technology layouts and high pricing. Domestic emerging players have transferred their technological advantages and captured most of the market for borderless intelligent lawn mowers.
Source: Phantom Vision