• time;2024-01-23 13:04:02

Home gardening is one of the popular tracks for Chinese companies to go global, and it still maintains a stable growth trend in the post pandemic era. According to Statista data, it is expected that global demand for horticultural equipment and supplies will steadily increase, with market sales reaching $130 billion by 2024.

The trend of outdoor furniture market is improving, which will drive the market of garden tools

It is expected that the outdoor furniture market will continue to grow positively at a compound annual growth rate of 2.79% from 2021 to 2027. According to their ultimate use, outdoor furniture can be divided into two categories: residential (such as terraces, family gardens, etc.) and commercial (such as hotels, resorts). Compared to commercial use, the sales of residential outdoor furniture that combines decoration and practicality still dominate the market share.

(Source: GMInsights)

Although Europe and America have always been major buyers of outdoor furniture, with the gradual revival of international tourism, the demand for outdoor furniture (especially commercial outdoor furniture) in the Asia Pacific market, including Thailand, is increasing. The Asia Pacific region will lead the global outdoor furniture sales market with healthy and high-speed market growth.

(Source: Mordor Intelligence)

The number of people searching for information related to courtyard/patio furniture and accessories on Google in the United States is as high as 6.5 million per month, with an average CPC of about $1.13, indicating a relatively mature market.

In countries such as Germany, the United Kingdom, France, Australia, the Netherlands, Switzerland, Japan, Norway, and Canada, the monthly search volume for relevant information ranges from approximately 550000 to 3 million, with an average CPC of around 0.17 to 0.83 US dollars, making it a cost-effective online promotion option.

(Source: Google Global Business Opportunities)

Due to differences in living environments and unique value orientations, the horticultural market in Europe and America undoubtedly accounts for over half of the global consumer market. For example, in American households, almost every household has fully equipped lawn mowers, outdoor fences, chairs, flower pots, construction tools, and other gardening tools.

Horticulture, as a traditional category in Europe and America, is still in a stable cycle. The entire industry market is stable and rising steadily. Combining various surveys, Haibi E-commerce has found that the future development trends mainly manifest in the following aspects:

The hotel industry continues to grow

The trend of outdoor furniture is generally seen in coastal areas, scenic spots, etc., followed by the increasing number of resorts and hotels worldwide, which has led to an increase in demand for gardening tools. For example, as of 2023, there are over 180000 hotels and motels in the United States, an increase of over 9% compared to 2022.

02 Increase in the number of family gardens

Add charm to public gardens by adding outdoor furniture such as chairs and sofas. In addition, Americans spend more than $45 billion annually on lawn and gardening equipment.

03 Consumer Aging Demand

Currently, the global aging phenomenon is severe. The report points out that the United States is entering an era of "super elderly". Many elderly consumers not only have a demand for horticultural products, but also have a high enthusiasm. Practitioners can develop new products in this direction, such as designing specialized horticultural materials for the elderly.

04 Product iteration and update requirements led by intelligence

In the past two years, the consumer market for lawn mowers, blowers, and other electrical equipment in the United States has grown rapidly, accounting for 17% of the incremental market and even three times that of the hot electric vehicle market. Smart gardening equipment carries the genes of freeing hands and saving time and costs. It is not only efficient and technologically advanced, but also innovative, and the trend of singing high all the way is irreversible.

The demand for stimulating new horticultural activities in 05

Under the promotion of new media such as TikTok and Twitter, various new types of gardening have begun to be popularized and recognized. The consumer group is mainly concentrated in the Z generation, and new plants and their cultivation methods will also have new demands for new tools.

The China International Hardware Exhibition keeps up with industry trends and, in order to meet industry demands and promote industry development, will set up special zones for landscaping, outdoor equipment, and technology at the exhibition site. The product categories include: gardening tools and accessories, garden equipment and technology, garden sheds, structures and installations, outdoor and camping equipment and supplies, lighting, irrigation and sprinkler equipment and technology, other equipment and accessories, etc. Contact us now to register and seize business opportunities!

News source: Dashu Cross border